SEA I Search Engine Advertising

Here you will find everything you need to know about SEA.

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Effective Social Media Marketing: Strategies and Tips for Your Success

11 October 2024 11 October 2024

What is social media marketing and why is it important for your business? Social media marketing uses social networks to promote brand awareness and customer interaction. In this article, you will learn the most important strategies and benefits. The most important things at a glance Social media marketing promotes direct customer communication and helps to better understand target group needs. Important platforms are Facebook, TikTok, LinkedIn and Instagram, each with specific target groups and strengths. An effective social media strategy requires clear goals, regular content maintenance and active community interaction. What is social media marketing? Social media marketing is a growing branch of marketing that enables companies to establish a direct connection with their customers and receive valuable feedback. However, before companies actively communicate, they should first use social media

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Google Merchant Center: Tips for Successful Use

10 October 2024 10 October 2024

The Google Merchant Center is an indispensable tool for online retailers to make their products visible and sell on Google. It helps to manage product data and optimize it for Google Shopping and other Google services. This article shows you how to set up and use the Google Merchant Center to sell your products more successfully. The most important things at a glance Setting up the Google Merchant Center requires confirming the website address and using precise product data feeds to maximize visibility in Google Shopping. Using the Google Content API enables efficient and automated management of product data, which is particularly beneficial for retailers with extensive catalogs. High-quality product images and precise attributes are crucial for approval of ads and the

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Why is my tag not fired?

March 3, 2024 1 October 2024

There may be times when your tag doesn't fire as expected (Tag not fired) when you're using Google Tag Manager. This issue can be frustrating, especially if you've made changes and everything is working smoothly. The "Tag not fired" message is a common problem you might encounter. Causes of "Tag not fired" You can ensure that your tags fire properly and perform the desired actions on your website by checking these potential causes and fixing any potential issues.

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Triggers in Google Tag Manager

March 3, 2024 June 2, 2024

Triggers in Google Tag Manager are crucial for the smooth functioning of tags and the collection of data. But what are triggers and what functions do they perform? Here you will learn everything you need to know to use triggers in Google Tag Manager. What are triggers? In Google Tag Manager, triggers are fired as conditions or events to determine when a tag should be activated. They are used to control the behavior of the tags and determine under what conditions they should be loaded on a website or a specific page. Triggers can be based on various factors based on visiting a page, clicking on a link or completing a form. The function of triggers

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Google Tag Manager: Tips and tricks for effective use

March 2, 2024 July 21, 2024

In the world of online marketing, using tracking tags correctly is crucial to the success of your campaign. This is where Google Tag Manager (GTM) comes in, a powerful platform that allows you to manage website tags and tracking codes without editing the code itself. Let's see what Google Tag Manager is, how it works and what advice and tricks can help you get the most out of this powerful platform. What is Google Tag Manager? Google Tag Manager is a free tool from Google that makes it easy for marketers and website owners to implement and manage tracking tags for analytics, remarketing, conversion tracking and much more. In an intuitive interface, users can add, edit and manage tags instead of

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The importance of assets in Google Ads

March 2, 2024 March 2, 2024

Assets are very important in digital marketing, especially Google Ads. What is an asset and why is it crucial for successful online advertising? What are assets? The different components used in your Google Ads campaigns are called assets and are used to convey your message and encourage users to take action. This includes text, images, videos and audio. These resources form the basis of your ads and have a significant impact on how well they perform. Why are assets important? Personalization and relevance: You can customize your ads and tailor them to the needs of your audience by using different assets. This increases the likelihood of conversion and makes your ads more relevant. Optimizing performance: You

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Targeting your audience – running Google Ads campaigns correctly

25. February 2024 June 2, 2024

Effective audience targeting is one of the key challenges in the world of online marketing. Accurately defining and targeting your audiences is crucial to the success of your campaigns, especially on Google Ads, one of the most popular digital advertising platforms. Why is proper audience targeting so important? The answer is simple: with proper audience targeting, you can show your ads to exactly those who are most likely to be interested in your products or services. This not only increases conversion rates, but also makes more effective use of your advertising budget. How can you get your audiences right? A successful Google Ads campaign depends on proper audience targeting. You can ensure that your ads are seen by the right people at the right time by conducting thorough research,

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The art of correct statistical analysis in Google Ads

25. February 2024 25. February 2024

It's not that difficult to correctly evaluate statistics in Google Ads. In the world of online marketing, the ability to correctly interpret and use data is crucial to the success of an advertising campaign. Especially with Google Ads, one of the leading platforms for digital advertising, thorough statistical analysis can identify the differences between successful and unsuccessful campaigns. To achieve your advertising goals, you can correctly evaluate Google Ads statistics in the following way: Statistical evaluation in Google Ads - goal setting and measurement Before you start evaluating statistics, you should set clear goals for your advertising campaign. For example, do you want to increase the number of website visitors, the number of conversions or sales? Once you have set your goals, you should

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Configure Facebook Pixel correctly

9 January 2024 June 3, 2024

In the world of online marketing and Facebook Ads, the Facebook Pixel plays a central role in understanding the behavior of website visitors and creating customized advertising campaigns. In this post, we take a detailed look at the Facebook Pixel and show you how to create this powerful analytics tool. The Facebook Pixel is a code snippet that is placed on your website and allows Facebook to track visitor behavior. With this data, you can not only analyze the effectiveness of your advertising campaigns, but also target ads to people who have already interacted with your website. The Facebook Pixel is more than just an analytics tool; it is the key to precise data analysis and effective advertising.

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