Social media backlinks
for more visibility

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Social media backlinks

Social Media Backlinks are links in social media. These are placed on different social media platforms and link to a specific website. These platforms can cover all areas, starting with Facebook, Twitter to Instagram or LinkedInIt is very important to understand how such backlinks can not only increase the visibility of a website but also influence its ranking in search results.

Links to social media

How do social media backlinks work?

Backlinks on social media can work in a number of ways. Despite the fact that social media backlinks are usually labeled as "nofollow" and thus have no immediate SEO value, they can still convey indirect signals. If a social media post is shared often and generates a large number of interactions, search engines might infer that the content has value and therefore deserves a higher ranking.

Higher conversions through backlinks

Backlinks in social networks can help to increase conversion rate Especially if the content or product is relevant to users and they already have a certain level of familiarity with your brand through sharing on social media. This could make users more inclined to convert on social media, such as purchases, registrations or downloads. Engagement on your website can also be increased through backlinks from social media platforms, as social media users tend to be more active users. There is a chance that they will comment on and share your content. This creates further links, which can also have a positive effect.