Why is a Website Speed Test important?
User experience: The loading time of a website significantly influences the user experience. Users expect fast and seamless navigation on a website. If a page takes too long to load, users become frustrated and may leave the page, resulting in a higher bounce rate.
Search Engine Optimization (SEO): Search engines like Google consider the load time of a web page as a ranking factor. Fast pages tend to have a better chance of ranking higher in search results. A slow website can result in a lower ranking and thus fewer organic visitors.
Conversion rate: the loading time of a web page also affects the conversion rate. If it takes too long for a page to load, it can affect visitor confidence and discourage them from taking actions such as making purchases or logging in.
Mobile user experience: in the mobile era, speed is even more important. Mobile users often have poorer internet connections and are on the go. A slow website can affect mobile users especially badly and cause them to leave the site.