SEA I Google I Facebook I Instagram
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SEA I Ads I Search Engine Advertising

Placing ads in the search results pages (SERPs) of search engines such as Google, Bing or Yahoo is known as search engine advertising The ads are applied to predefined search queries called keywords. Therefore, the corresponding ad is displayed when a user searches for a specific term in the search engine. Because of this, it is often referred to as "Keyword advertising" spoken. "Search Ads" and "sponsored links“ are other terms. Explanations and definitions of the terms of SEA (search engine advertising) can be found in our SEA Lexicon.

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Difference between SEA and SEO

Search Engine Advertising (SEA) and Search Engine Optimization (SEO) are two basic strategies in online marketing that aim to improve the visibility of websites in search engines. The main difference lies in the approach and the results.

SEA refers to paid advertisements that appear in search engine results. 

 

These ads are placed by bidding on specific keywords and provide instant visibility. In contrast, SEO focuses on organic search results achieved by optimizing content, keywords, backlinks and technical aspects. SEO requires time and continuous effort to improve rankings in search results, but offers long-term and sustainable results.

 

Another difference is cost: SEA requires a budget for ad placement, while SEO primarily requires time and resources for optimization. Both methods have their advantages and disadvantages and can be used strategically to increase online visibility and traffic, depending on an organization's goals and resources.