SEO – Frequently asked Questions (FAQ)

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In this post SEO FAQs we try to answer the most important questions about To answer the topic of SEO briefly and conciselyFor many people, the topic of SEO is a foreign language. But SEO is not as complicated as it seems at first glance.

What is SEO?

SEO stands for search engine optimization. It is the process of optimizing a website so that it appears higher in the search results of search engines such as Google and Bing. SEO involves a number of techniques including optimizing website content, using keywords, and building backlinks.

Which factors influence the ranking in search engines?

There are many factors that affect search engine rankings. Here are some of the most important

Keywords: Using relevant keywords in your content is crucial. Search engines use these keywords to understand your website content and match it with users' search queries.

Backlinks: Backlinks are links from other websites to your website. They are an indicator of the credibility and relevance of your website. The more high-quality backlinks you have, the better your ranking.

Mobile optimization: As more people browse on mobile devices, search engines reward websites that are optimized for mobile devices.

User Experience: Search engines also consider the user experience on your website. This includes factors such as page load time, site usability, content quality, and bounce rate.

social signals: Although their direct impact on ranking is controversial, social signals (such as shares, likes and comments on social media) can indirectly influence ranking by increasing visibility and engagement.

Website security: Websites that are secure (e.g. by using HTTPS) are preferred by search engines.

Fresh and high quality content: Search engines prefer websites that are regularly updated and provide high-quality, relevant content.

On-Page SEO: This includes optimizing title tags, meta descriptions, URL structures, header tags, and so on.

Technical SEO: This includes aspects such as your website's crawling and indexing ability, XML sitemap, use of structured data, site speed, and more.

Please notice that Search engine algorithms are constantly updated, and what works today may not work tomorrow. It is therefore important to stay up to date and regularly review and adjust your SEO strategy.

How can I protect my website from negative SEO?

Negative SEO refers to harmful practices that aim to lower a website's ranking in the search engines. This can be done through a variety of methods, including creating spammy backlinks to the website, copying content and posting it on other websites, creating fake social media profiles, and more. Here are some steps you can take to protect your website from negative SEO:

Monitor your backlinks: It is important to regularly check your backlinks to ensure that there are no unwanted or harmful links pointing to your website. There are various tools you can use to monitor your backlinks such as Google Search Console, Ahrefs, SEMRush etc.

Use the Disavow Tool: If you find that there are harmful backlinks pointing to your website, you can use Google's Disavow tool to tell Google that these links should not be considered.

Protect your website from hacking: Make sure your website is secure and regularly updated to protect it from hacking. Use strong passwords, keep your website software up to date, and install security plugins if you use a CMS like WordPress.

Monitor your website for copied content: There are tools like Copyscape that you can use to search the internet for duplicates of your content. If you find that someone has copied your content without permission, you can file a DMCA complaint to have the copied content removed.

Monitor your website performance: Keep an eye on your website stats and rankings. If you notice a sudden and unexplained drop, it could be a sign of negative SEO.

Fast loading speed: Make sure your website loads quickly. A slow website can not only affect your rankings, but it can also cause visitors to abandon your site.

Monitor your social media presence: Monitor your social media presence and watch for fake profiles using your name or brand.

By implementing these practices, you can better protect your website from negative SEO. It's important to be proactive and perform regular audits to ensure your website remains safe and secure.

How can I optimize my website for mobile devices?

Optimizing your website for mobile devices is crucial as more and more people access the internet via their smartphone or tablet. Here are some tips on how to optimize your website for mobile devices:

Responsive design: A responsive design automatically adjusts to the screen size of the device it is being viewed on. This ensures that your website looks and functions well on all devices, whether it is a desktop computer, tablet or smartphone.

Reduce loading time: Mobile users expect websites to load quickly. You can reduce your website's load time by optimizing the size of your images, removing unnecessary code, leveraging browser caching, and using a content delivery network (CDN).

Touch-friendly elements: Make sure all elements of your website are optimized for touchscreens. This means buttons should be large enough to be easily tapped and there should be enough space between elements to avoid accidental taps.

Simplified menu: On small screens, a complex menu can be difficult to navigate. Consider whether you can simplify your menu or use a dropdown menu to save space.

Readable text: The text on your website should be easy to read even on small screens. Use a sufficiently large font size and pay attention to the contrast between the text and the background.

Local SEO: If your business has a physical presence, make sure you implement local SEO strategies to reach mobile users searching for businesses near them.

Test your website: Use tools like Google's Mobile-Friendly Test to see how well your website performs on mobile devices and what areas you need to improve.

By implementing these strategies, you can ensure that your Website optimized for mobile users is what leads to a better user experience and potentially to a higher ranking in search engines can lead.

How can I optimize my website for local searches?

Optimizing your website for local searches, also known as local SEO, is especially important for businesses that have a physical presence or provide services in a specific geographic area. Here are some strategies you can use to optimize your website for local searches

Google My Business: Set up a Google My Business profile and make sure all information is accurate and up to date. This includes your business name, address, phone number, hours of operation, and photos of your business. Customer reviews on your Google My Business profile can also improve rankings in local search results.

Local keywords: Use keywords that include your location in your website content, meta tags and URLs. For example, if you run a restaurant in Berlin, you could use keywords like “restaurant in Berlin” or “best Berlin restaurant.”

Local backlinks: Try to get backlinks from other local businesses, blogs or news websites. This can improve your local relevance and ranking in local search results.

NAP Consistency: NAP stands for name, address, and phone number. Make sure this information is consistent across your entire website. Inconsistencies can cause confusion and hurt your local rankings.

Local reviews: Encourage your customers to leave reviews on sites like Google, Yelp and TripAdvisor. Positive reviews can improve your local ranking and encourage potential customers to choose your business.

Local business directories: Make sure your business is listed in relevant local business directories. This can increase your visibility and attract more local backlinks to your website.

By implementing these strategies, you can optimize your website for local searches and attract more local customers.

How can I optimize my website for international searches?

Optimizing your website for international searches, also known as international SEO, can be complex because there are many factors to consider. Here are some strategies you can use:

URL structure: There are several ways you can design your URL structure for international websites. You can use country-specific domains (e.g. for Germany, for France), subdomains (e.g., or subdirectories (e.g., The best option depends on several factors, including your target markets and resources.

Localized content: Make sure your content is localized for each country you operate in. This means not only translating your content, but also adapting to cultural differences and local habits.

Server location and CDN: Although server location is not as important as it once was, it can still have an impact on your website speed, which in turn affects user experience and SEO. A content delivery network (CDN) can help improve your website's loading speed for users around the world.

Country specific links: Try to get backlinks from websites based in the countries you operate in. This can increase your relevance and authority in those countries.

Geotargeting in Google Search Console: You can use Google Search Console to tell Google which geographic markets you want to target with specific parts of your website.

Local SEO practices: Remember to implement local SEO practices for each country you operate in. This may include setting up Google My Business profiles, using local keywords, and submitting to local business directories.

By implementing these strategies, you can optimize your website for international searches and reach more users from different countries.

Is it enough if I invest in SEO once?

No, it is not enough to invest in SEO just once. SEO is an ongoing process, which requires constant monitoring and adjustment to keep up with changing search engine algorithms and user behavior. If you invest in SEO once and then forget about it, your rankings will drop over time.

How can I measure whether SEO is successful?

There are several ways to measure whether SEO is successful. Some of the most important metrics are:

Organic traffic: The number of visitors who came to your website through organic search results.

rankings: The position of your website in search results for specific keywords.

Conversion rate: The percentage of visitors who take a desired action on your website, such as making a purchase or filling out a form.

Visibility:  How often your website appears in search results for certain keywords.

Engagement: The number of clicks, shares and comments your website receives on social media.

You can track these metrics using tools like Google Analytics and Google Search Console.

What SEO tools are there?

There are many different SEO tools that can help you optimize your website for search engines. Some of the most popular tools include:

Google Search Console: This free tool from Google gives you insights into your website's performance in search results. It lets you track your rankings, traffic, and backlinks.

Google Analytics: This free tool from Google helps you track and analyze traffic on your website. It lets you see where your visitors come from, what pages they visit, and how long they stay on your site.

Ahrefs: Ahrefs is a paid SEO tool that provides you with detailed information about your backlinks, rankings and traffic.

SEMrush: SEMrush is a paid SEO tool that offers you a variety of features including keyword research, competitive analysis, and backlink analysis.

Moz: Moz is a paid SEO tool that offers you a variety of features including keyword research, competitive analysis, and backlink analysis.

LikeMeASAP SEO Tool: With our SEO Tool can use a variety of functions, such as the ranking check, the keyword research tool, competitor comparison and much more.

Which SEO tool is best for you depends on your individual needs and budget.

Should every subpage be optimized by SEO?

It is not absolutely necessary to optimize every single page of your website for SEO, but there are some important reasons why you should do so:

More traffic: When you optimize every subpage of your website for SEO, you can get more traffic from search engines. This is because your website will appear in search results for a larger number of keywords.

Better rankings: Optimizing every page of your website for SEO can help improve your rankings in search results. This is because search engines will see your website as more relevant to users' search queries.

More conversions: When you optimize every subpage of your website for SEO, you can get more conversions. This is because you can drive more visitors to your website and target those visitors with relevant content.

So, if you want your website to rank well in search engines and get more traffic and conversions, you should optimize every page of your website for SEO.

How much does SEO cost?

The cost of SEO can vary greatly depending on the size and complexity of your website, your goals, and your budget, but in general, you can expect to pay the following:

One-off costs:
    * Website audit: 500-1.000 euros
    * Keyword research: 200-500 euros
    * On-page optimization: 500-1.000 euros per page
    * Off-page optimization: 500-1.000 euros per month

Ongoing costs:
    * Content creation: 100-500 euros per article
    * Link building: 100-500 euros per link
    * SEO reporting: 100-500 euros per month

The Total cost of SEO can therefore range from a few hundred euros to several thousand euros per month. However, it is important to note that SEO is a long-term investment and the results will not be visible immediately. However, if you are willing to invest in SEO, you can achieve significant benefits in the long term. LikeMeASAP specializes in offering suitable backlink offers for every budget. Our German backlinks with DA 20-80 start from just €59,00 in a small package. The German Content Links are available in packs of 5 starting at €380. If you have any questions about our offers, please contact us at any time.

What types of SEO are there?

There are several types of SEO you can use to optimize your website for search engines. These include:

On-Page SEO: On-page SEO includes all the actions you can take on your website itself to improve your search engine rankings. This includes optimizing your title tags, meta descriptions, image alt texts and content.

Off-Page SEO: Off-page SEO includes all the actions you can take outside of your website to improve your search engine rankings. This includes building backlinks, participating in social media, and submitting your site to directories.

Technical SEO: Technical SEO includes all the actions you can take to improve the technical performance of your website and ensure it can be crawled and indexed by search engines. This includes optimizing your site speed, using structured data, and creating an XML sitemap.

Each of these types of SEO is importantto optimize your website for search engines. Using all three types of SEO can greatly improve your chances of ranking well in search results.

How do I get to page 1 on Google?

There are several ways to get to page 1 on Google. Here are some tips:

Optimize your website for relevant keywords. Keywords are the words and phrases that users type into search engines to find information. By optimizing your website for relevant keywords, you can increase your chances of your website appearing in search results.

Create high-quality content. Google wants to provide its users with the best and most relevant results. By creating high-quality content that is relevant to your target audience, you can increase your chances of having your website appear in search results.

Build backlinks. Backlinks are links from other websites to your website. They are an important sign to Google that your website is trustworthy and relevant. By building backlinks from high-quality websites, you can increase your chances of your website appearing in search results.

Optimize your website for mobile search. More and more people are using their mobile devices to search the internet. By optimizing your website for mobile search, you can increase your chances of your website appearing in search results.

Be patient. It may take some time for your website to appear on page 1 of Google. Be patient and keep working on optimizing your website. Over time, you will achieve your goals.

Is SEO worth it and how much should I invest?

SEO can definitely be worthwhile if done right. It is a long-term investment, but it can pay off if you are willing to invest time and money in it.

How much you should invest in SEO depends on various factors, such as the size of your company, your industry and your goals, but as a general rule you should expect a monthly budget of at least 500 euros.

If you are unsure whether SEO is right for you, you can always contact an SEO agency that can help you plan and implement your SEO strategy.

How do I recognize a good SEO agency?

 There are a few things you can look for to identify a good SEO agency. These include:

Experience: The agency should have experience working with companies in your industry.
Transparency: The agency should be transparent about how it works and its prices.
Communication: The agency should communicate well with you and keep you updated on the progress of your SEO campaign.
Cost: The agency’s prices should be fair and reasonable.

When considering an SEO agency, it is important to learn about these factors to ensure you are working with a reputable and competent agency.

Check out the more than 2500 reviews of our SEO agency at and See for yourself.

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