SEA I Search Engine Advertising

Here you will find everything you need to know about SEA.

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Articles from the area of ​​SEO & Marketing

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Effective Social Media Marketing: Strategies and Tips for Your Success

What is social media marketing and why is it important for your business? Social media marketing uses social networks to promote brand awareness and customer interaction. In this article, you will learn about the most important strategies and benefits. The most important things at a glance Social media marketing promotes direct customer communication and helps to meet target group needs

A screenshot of Google Merchant Center showing the settings.

Google Merchant Center: Tips for Successful Use

The Google Merchant Center is an indispensable tool for online retailers to make their products visible and sell on Google. It helps to manage product data and optimize it for Google Shopping and other Google services. This article shows you how to set up and use the Google Merchant Center to

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Why is my tag not fired?

It may happen that your tag does not fire as expected when using Google Tag Manager. This issue can be frustrating, especially if you have made changes and everything is working smoothly. The "Tag not fired" message is a common problem you may encounter. Causes

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Triggers in Google Tag Manager

Triggers in Google Tag Manager are crucial for the smooth functioning of tags and the collection of data. But what are triggers and what functions do they perform? Here you will learn everything you need to know to use triggers in Google Tag Manager. What are triggers? In Google

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Google Tag Manager: Tips and tricks for effective use

In the world of online marketing, the correct use of tracking tags is crucial for the success of your campaign. This is where Google Tag Manager (GTM) comes into play, a powerful platform that allows you to manage website tags and tracking codes without editing the code itself. Let's see what the

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The importance of assets in Google Ads

Assets are very important in digital marketing, especially in Google Ads. What is an asset and why is it crucial for successful online advertising? What are assets? The different components used in your Google Ads campaigns are called assets and are used to convey your message

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Targeting your audience – running Google Ads campaigns correctly

Effective targeting is one of the key challenges in the world of online marketing. Precisely defining and targeting your target audiences is crucial to the success of your campaigns, especially on Google Ads, one of the most popular platforms for digital advertising. Why is proper targeting so important? The answer is simple: With

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The art of correct statistical analysis in Google Ads

The correct statistical analysis in Google Ads is not that difficult. In the world of online marketing, the ability to interpret and use data correctly is crucial for the success of an advertising campaign. Especially with Google Ads, one of the leading platforms for digital advertising, thorough statistical analyses can

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Configure Facebook Pixel correctly

In the world of online marketing and Facebook Ads, the Facebook Pixel plays a central role in understanding the behavior of website visitors and creating customized advertising campaigns. In this post, we take a detailed look at the Facebook Pixel and show you how to use this powerful

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